Established in partnership with seasoned consumer packaged goods (“CPG”) industry executives, Thriving Brands is a consumer products company focused on the development and rejuvenation of consumer brands. Thriving Brands currently serves the antiperspirant and deodorant (“APDO”) and personal cleansing categories through the Right Guard and Dry Idea brands and plans to acquire strategic assets in adjacent categories to build a full suite of Thriving Brands to meet the personal care needs of consumers.